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Quantifying and creatively responding to the Australian O&G skills drain
Strategies for a skilled, talented region was the theme of Venture Taranaki’s latest lunchtime series.
The Trust wasted no time highlighting the critical nature of skill development and retention in the O&G industry. The loss of skilled people to Australia was placed in particular focus.
Key points included:
- A prime issue for Taranaki is the increasing loss of the our workforce to Australia.
- The region is especially vulnerable, due to the Australia’s insatiable demand for a workforce to service its O&G industry growth. Taranaki has become a prime target for its recruitment campaign. The salaries transtasman are attractive. It has become increasingly difficult to retain our experienced O&G workers who are needed here to support our own industry.
- On average, so far this year, Taranaki is losing almost 100 people per month to Australia.
- Furthermore, the region is losing people to Australia (permanent/long term departures) at a rate proportionately higher than other parts of NZ
- Between January 2011 and August 2011, there were 1,089 long term departures overseas from the region. Over 70% of these were to Australia.
- In comparison, for the remainder of NZ, whilst Australia is a key market, the loss of NZ’ers comprises 58%.
- Technican’s & tradespeople, professionals and labourers are key occupational loses from Taranaki to Australia.
Venture Taranaki also showcased strategies they have established as a response
They challenged businesses and agencies to consider their own creative affirmative response.
Venture Taranaki’s strategies include:
- The Taranaki Jobs web site – The free jobs listing site
- International recruitment trade missions – an O&G one is currently underway to the UK
- The Grow Taranaki campaign (with partner WINZ) – promoting a range of employer assistance packages
- The Swap Sides campaign – promoting the advantages of relocation to Taranaki
- Assisting employers with marketing and recruitment campaigns
Venture Taranaki is also working with the NZ Petroleum Skills Association on industry strategies and a survey of skills shortages.
Check out VT's initiatives and view the full presentation here.